Blog Architecture and Mechanics
WordPress software – self-hosted version (www.wordpress.org)
Domain Registration and website hosting services (www.bluegravity.com)
FTP software for transferring files to your webhost (WS-FTP by Ipswitch)

Essential WordPress Plugins
Akismet – fights comment spam
FeedSmith – RSS feed management
SubscribeRemind – Builds your subscriber list
All-In-One SEO Pack – optimizes content for search engines
Sociable – Reminds readers to share
WordPress Automatic Upgrade – Upgrades your software quickly
WP-DB-Backup – manages database backups

Writing Tools
MS Works – free Windows word processor
Windows Notepad – free Windows text editor
WordPress Visual Editor – built into WordPress

Photo/Image editing Tools
Picnik.com – free web-based photo and image editing
Corel Paint Shop Pro – cheaper, leaner version of Adobe Photoshop

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Blog production toolkit: quick summary of tools

Now let’s turn to the creative side of things. These tools help you manage your writing and images more efficiently so updating the blog doesn’t become a chore.

Posts and Pages – the Writing

WordPress Visual Editor – of course, the WordPress software is centered around a console where you can write and edit your individual posts and pages, upload photos or graphics from your computer, and click to publish. For quick posts, this is the one and only stop you need.

I don’t do a lot of “quick posts,” though, so I have a three-step process that I call “write-strip-post.”

Write – I use the built-in free word-processing software that comes with Windows, called MS Works, to compose my posts. That’s primarily because for me, the writing is still the most important part of the process and I want to be able to focus on it and give each post the attention it deserves. Personally, I can’t do that with all of WordPress’s bells and whistles surrounding my composition area.
Strip – I then copy and paste my finished post into Windows’s free text editor, Notepad, to strip out any formatting that MS Works may have added.
Post – I then copy and paste the clean text from Notepad into the composition window in WordPress. I add any necessary formatting and effects such as bullet points or italics, add an image (or 2 or 6, depending), check my tags and assign a category, preview, and click the Publish button all in WordPress. This step usually takes me about two minutes, unless the preview reveals some necessary editing.

Photos and Graphics – the Imagery

No question that photos and graphics enhance all but the shortest posts – they can provide a visual representation of the concepts you’re writing about, they can help draw the reader in to actually read the post, and they can serve simply as a way to break up a sea of words in a longer post.

Most likely, you’ll need to crop and possibly re-size your images before uploading them into WordPress. I use two tools for this:

Picnik.com – a free web-based photo editing system that performs simple functions quickly and easily without installing software.
Corel Paint Shop Pro – Yes, Adobe Photoshop’s the industry standard. But I’ve been using PSP since I first started building sites in 1996 – it’s cheaper, and later versions rival the more expensive products in terms of features. In fact, I still run an older version of this program because it’s lean and simple.

Once a photo is cropped and sized appropriately and saved to your computer, you can upload it directly into your post using WordPress’s image-loading feature. Personally, I use my FTP software to upload the image into my image directory, then use WordPress’s “add image from URL” feature.

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Blog production toolkit: writing and image editing tools

Akismet – this is spam-comment fighting plugin and it comes with the WordPress software.
FeedSmith – runs the RSS feed from the blog through Google’s FeedBurner service, which allows you to track your number of feed subscribers and otherwise maximize the power of your feed.
SubscribeRemind – Reminds readers to subscribe to your blog’s RSS Feed.
All-In-One SEO Pack – allows you to optimize your blog’s posts and pages for exposure in the search engines.
Sociable – Reminds readers to share your content with favorite ‘social’ sites such as Digg, StumbleUpon, and Technorati.
WordPress Automatic Upgrade – Whenever a new version of WordPress comes out, WPAU helps you update in a flash. (I recently upgraded four blogs to the latest version of WordPress in under 10 minutes, with no glitches.)
WP-DB-Backup – Lets you schedule backups of your WordPress Database at regular intervals.

Each of these plugins is free – you simply download the code, then upload it into your wp-contents/plugin folder, and activate it in the WP dashboard.

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Blog production toolkit: essential WordPress plugins

I’ve said before that there are times when a free-hosted blog is just what you need. For my present situation, however, I use what’s called “self-hosted WordPress.” What’s the difference?

A free-hosted blog is one where your blog sits on a server owned and operated by the company that makes the software. The URL of the blog will look something like this: http://nameofyourblog.wordpress.com. WordPress doesn’t charge you anything to use their software, or to store and back up your site. The range of site design templates is somewhat limited for free-hosted WP blogs.

A self-hosted blog is where you go out and find a web hosting company, install the blogging software on their server (and likely pay them a fee to do so), and manage the site yourself. There are many more design templates available for free-hosted WP blogs – in fact, you can write your own or edit an existing one if you’re so inclined.

Of course, self-hosting my own blogs means I’m responsible for updating the software when notifications come out, for backing up my sites on a regular basis, and for paying my web host each month to keep the lights turned on. (Fortunately there are tools that automate almost all of these tasks, but that’s another post!)

In case you’re considering a switch to self-hosted WordPress, I thought it might be useful to share my personal blog production toolbox. Here are the basics for self-hosting:

• WordPress software, self-hosted version
• Domain registration and Website hosting services through Blue Gravity.com
• WS-FTP software from Ipswitch, for transferring files from my computer to the webhost

In future posts I’ll share other tools that enhance my blogging productivity. Those mentioned above are the bare minimum needed to self-host WordPress.

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Blog production toolkit: self-hosting with WordPress