Comments on: Bad Twitter advice from Advertising Age http://www.janetgreen.net/2010/02/22/bad-twitter-advice-from-ad-age/ All my blogs and social media pages in one place. Sat, 27 Feb 2010 06:17:49 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Janet Green http://www.janetgreen.net/2010/02/22/bad-twitter-advice-from-ad-age/comment-page-1/#comment-481 Janet Green Sat, 27 Feb 2010 06:17:49 +0000 http://www.janetgreen.net/?p=1015#comment-481 David, great of you to read and comment here, thank you. While I agree that all the qualities you mention are critical to making the most of Twitter (listening, authenticity, etc.), I don't think there is a one-size-fits-all answer to the question of whom to follow. For the record, it took me about a week to find the person who met the specific criteria in my industry that I listed above. This person exhibited all the same qualities you mention, but they had the added bonus of being relevant to my business goals beyond those underlying qualities. By the way, I thought you were right on with your comments about the continuing value of blogs. In my present industry (marketing and communications), I'm surprised and disappointed to find there are those who don't see the value of these amazing two-way communication tools. David, great of you to read and comment here, thank you. While I agree that all the qualities you mention are critical to making the most of Twitter (listening, authenticity, etc.), I don’t think there is a one-size-fits-all answer to the question of whom to follow. For the record, it took me about a week to find the person who met the specific criteria in my industry that I listed above. This person exhibited all the same qualities you mention, but they had the added bonus of being relevant to my business goals beyond those underlying qualities.

By the way, I thought you were right on with your comments about the continuing value of blogs. In my present industry (marketing and communications), I’m surprised and disappointed to find there are those who don’t see the value of these amazing two-way communication tools.

]]> By: David Berkowitz http://www.janetgreen.net/2010/02/22/bad-twitter-advice-from-ad-age/comment-page-1/#comment-477 David Berkowitz Tue, 23 Feb 2010 16:10:28 +0000 http://www.janetgreen.net/?p=1015#comment-477 Thanks for your feedback, but I still stand by my recommendation to follow Shaq. He's a brilliant Twitter user, constantly responding to his fans, finding creative ways to interact with them, and marketing himself in the process. He gets the communication, the listening, the promotion, the authenticity - he gets it all. So instead of coming up with some criteria for who to follow, I came up with a real recommendation. And the fact is that someone so new to Twitter won't know how to find people who meet your criteria. Thanks for your feedback, but I still stand by my recommendation to follow Shaq. He’s a brilliant Twitter user, constantly responding to his fans, finding creative ways to interact with them, and marketing himself in the process. He gets the communication, the listening, the promotion, the authenticity – he gets it all. So instead of coming up with some criteria for who to follow, I came up with a real recommendation. And the fact is that someone so new to Twitter won’t know how to find people who meet your criteria.

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